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12 more rules of life5/30/2023 Peterson seemed to relish the conflict, going on tour, producing a podcast, a YouTube channel and appearing on combative TV interviews, inspiring his supporters and provoking his enemies. Depending on where you stood, he’d either swept away a lot of woolly thinking or produced a guidebook for the kind of embittered men who formed Donald Trump’s praetorian guard of Proud Boys. To the sound of bootstraps being firmly pulled up, the book sold 5m copies in English, and was translated into 50 other languages.Īlmost overnight, the Canadian professor of psychology had become the most divisive public intellectual of his generation, hailed as a visionary and denounced as a reactionary, the subject of both great hero worship and vilification. His advice was to accept the reality of competition, stand up straight with your shoulders back, and stop complaining. The book appealed to men who felt threatened by a loss of status, and Peterson reassured them that their historically superior position in society might have more to do with competence than patriarchy.
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